Understanding Competitive Advantage

USP Analysis
Finding your competitive position

Core Competence Analysis
Building sustainable competitive advantage

Porter’s Diamond
Shaping your strategy to reflect national strengths and weaknesses

ADL Matrix
How industry position influences your strategy

Ohmae's 3C Model
Bringing together different aspects of strategic thinking

VRIO Analysis
Making the most of organizational resources

Competitive Intelligence
Learning what competitors are doing

Weisbord's Six-Box Model
A starting point for diagnosing organizational issues

Kotler and Keller's Five Product Levels
Exceeding Customer Expectations